The start of a new year is a natural reset. It’s when many people refocus on their health, wellness, and personal goals—whether that means improving daily habits, prioritizing self-care, or investing in greater confidence. At the Georgia School of Orthodontics (GSO), we see this renewed motivation every January as individuals and families take the first step toward a healthier, more confident smile.
Orthodontic treatment is about more than straightening teeth—it’s an investment in long-term oral health, confidence, and overall well-being. As routines return after the holidays and schedules become more predictable, January becomes an ideal time to begin treatment with braces or Invisalign®. Starting early in the year allows patients to establish consistent habits, adapt comfortably to treatment, and experience steady progress throughout the months ahead—often with noticeable improvements by mid-year.
Understanding Orthodontic Insurance
Orthodontic insurance benefits can be confusing, and many patients are surprised to learn that most orthodontic benefits are lifetime maximums rather than annual benefits. While benefits don’t typically reset each year, the beginning of the year is still an important time to review coverage, payment schedules, and eligibility.
At GSO, we accept most PPO orthodontic insurance plans and help patients clearly understand how their benefits apply to treatment. Our team verifies orthodontic benefits before your complimentary consultation and files all insurance claims on your behalf. We also offer flexible, affordable payment options to ensure orthodontic care fits comfortably within your budget—regardless of insurance coverage. You can learn more about coverage and benefits by visiting our Dental Insurance Information page.
A Fresh Start After the Holidays
After the busy holiday season, January brings a welcome return to structure and routine. With fewer scheduling conflicts, it’s often easier for families to commit to orthodontic care and attend appointments consistently.
To support busy schedules, GSO offers extended weekday hours from 7:00 a.m. to 7:00 p.m., making it convenient to schedule consultations and appointments around work, school, and extracurricular activities. This flexibility allows families to begin orthodontic treatment without added stress.
Build Confidence All Year Long
Orthodontic treatment is more than a cosmetic improvement—it’s an investment in confidence that grows over time. Beginning treatment in January allows patients to see progress throughout the year, often gaining confidence in school, at work, and in social settings as their smile transforms.
Starting early also helps patients adjust to braces or Invisalign® well before major milestones such as school events, vacations, or celebrations, making the transition smoother and more comfortable.
Why Choose Georgia School of Orthodontics?
Georgia School of Orthodontics is an academic institution where patients receive treatment from the combined expertise of board-certified orthodontists and resident dentists working together in a team-based environment. This model emphasizes education, innovation, and clinical excellence—allowing us to deliver high-quality orthodontic care that is both accessible and patient-focused. If you or your child are considering braces or Invisalign®, January is a great time to get started.
Thinking about making this year the Year of You? Call us today at 770-659-7286 to schedule a complimentary consultation or click here more information about our pricing options.
